What do social media have to in relation to SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven’t yet begun to make use of the potential of it. This is especially important if you are investing in SEO. The creation and management of social media accounts is extremely important to assist in SEO initiatives, but the benefits are not immediately evident. Here are five reasons social media is crucial for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. A social engagement is when users like, share on, share or tweet about a piece of content. A piece of content that has more social engagements will have more social signals. Search engines measure these social signals, and consider it an indicator of quality when ranking the content. This is a way for search engines to know the content that people are most interested in and what their algorithms consider as high-quality. A piece of content could be immediately indexed whenever it’s attracting a significant amount of social engagement.
2) Link Building
It’s long gone from the moment when you could simply solicit links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write high-quality content that is relevant. But how do you reach websites willing to link to your site if asking them directly is thought to be an “unnatural” link building technique? Social media is the answer. Social media lets you publish your content to appropriate audiences that are willing to share it with others, if it is worth linking to. They will also be able to share your content with their network which increases the power of your content.
3.) Content amplification
It doesn’t matter how good your content is, it will not get much traction until you amplify it. Yes, email marketing is an excellent method to amplify the content, but it’ll only reach the people in your marketing database. The possibility of reaching new audiences is through social media. If you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. Then those people will spread the word to their networks and increase your reach. In return, you gain lots of relevant traffic including inbound links, social signals , and brand awareness All of which are utilized by search engines in determining the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Brand image and recognition can inform search engines a lot about the quality of your website and how much it is trusted in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google calls this co-citation. Making these co-citations with social media can help increase Google’s trust and confidence in your site, as well as aiding with search queries that are personalized.
5) Social Indexing
Since the search engines are able to index social media accounts and display them as search results. This lets your company’s brand be listed in search results on brand-related queries, which aren’t only restricted to your business’s website. It gets even more effective. Individual tweets on Twitter were at one time indexed and displayed in search results, too – enabling another way to get your content noticed in search. That was only temporary for alexa ترتيب المواقع (describes it) a few months, until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.